Frames, according to many psychologists, linguists and cognitive scientists, are mental structures that are used to facilitate the thinking process. We use frames to provide categories and a structure to our thoughts. An example of this concept is George Lakoff's "Dont Think of an Elephant!" Lakoff, in teaching his Cognitive Science 101 course at the University of California, Berkeley gives his students a directive: DO NOT THINK OF AN ELEPHANT! According to Lakoff, it is impossible not to think of an elephant. The mere mention of the word "elephant" provokes an image and an accompanying frame.
20061208
Frame
Frames, according to many psychologists, linguists and cognitive scientists, are mental structures that are used to facilitate the thinking process. We use frames to provide categories and a structure to our thoughts. An example of this concept is George Lakoff's "Dont Think of an Elephant!" Lakoff, in teaching his Cognitive Science 101 course at the University of California, Berkeley gives his students a directive: DO NOT THINK OF AN ELEPHANT! According to Lakoff, it is impossible not to think of an elephant. The mere mention of the word "elephant" provokes an image and an accompanying frame.
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