The Slow movement is a cultural shift towards slowing down life's pace. The Slow movement proposes consciously seizing control of time rather than being dictated by it and finding a balance between using time-saving technology and taking the time to enjoy a walk or a meal with others. Proponents believe that while technology can speed up working, eating, dating, etc. the most important things in life should not be rushed.
The Slow movement first began when a protest against the opening of a McDonald's restaurant in Piazza di Spagna, Rome sparked the creation of the Slow Food organisation.
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