Crowd psychology is a branch of
social psychology. Ordinary people typically can gain direct power by acting collectively. Historically, because large
groups of people have been able to effect dramatic and sudden social change, in a manner that bypasses established
due process, they have also provoked controversy. Social scientists have developed several different theories for explaining
crowd psychology, and the ways in which the psychology of the crowd differs significantly from the psychology of those individuals within it.
Carl Jung coined the notion of the
Collective unconscious. Other major thinkers of crowd psychology include
Gustave Le Bon,
Gabriel Tarde,
Sigmund Freud and
Elias Canetti.
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