20070111

Crowd psychology

Crowd psychology is a branch of social psychology. Ordinary people typically can gain direct power by acting collectively. Historically, because large groups of people have been able to effect dramatic and sudden social change, in a manner that bypasses established due process, they have also provoked controversy. Social scientists have developed several different theories for explaining crowd psychology, and the ways in which the psychology of the crowd differs significantly from the psychology of those individuals within it. Carl Jung coined the notion of the Collective unconscious. Other major thinkers of crowd psychology include Gustave Le Bon, Gabriel Tarde, Sigmund Freud and Elias Canetti.

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