Pareidolia, first used in 1994 by
Steven Goldstein, describes a psychological phenomenon involving a vague and random
stimulus (often an image or sound) being mistakenly perceived as recognizable. Common examples include images of animals or faces in clouds, seeing the man in the moon, and hearing messages on records played in reverse. The word comes from the Greek
para- – amiss, faulty, wrong – and
eidolon – image, the diminutive of
eidos – appearance, form.
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